---
title: Mercana - Customer Intelligence for Consumer Brands
description: Enrich customer profiles, find creators and professional buyers, analyze customer segments, and activate audiences with source-linked public context.
url: https://www.withmercana.com/
type: landing
---

# Mercana

Mercana is a customer intelligence platform for ecommerce and consumer brands, with Merc as your AI customer data scientist. It connects customer purchase history with source-linked social, professional, and web research. Teams can find creators already buying from the brand, compare the identity traits of high- and low-value buyers, and build audiences for creator outreach, replenishment, and winback.

## Customer enrichment

Mercana enriches customer profiles with 200+ data points from public sources. Reported matching accuracy is 80-90%+, depending on input quality and source availability. Around 70-80% of customers get meaningful enrichment.

Profiles may include public social accounts, bios and follower counts, job titles and employers, education, interests, property context, and web references. These are possible field categories, not a guaranteed number of populated fields per customer. Coverage varies with source availability, geography, input quality, and match confidence. Source links and confidence context support review before action.

## Analysis and activation

- Find creators, athletes, executives, journalists, and retail buyers in selected customer records.
- Define custom signals for your brand and build identity-led customer personas.
- Ask Merc questions about customer groups and supporting evidence.
- Use alerts, outreach tools, audiences, and Shopify or Klaviyo syncs.
- Use enrichment and API/MCP access in your own systems without adopting every built-in workflow.

## API and MCP access

Use the enrichment API in your own application, CRM, or data workflow. Submit customer identifiers and receive structured results with available social and professional context plus identity-confidence information. You can use enrichment without adopting Mercana's dashboard, analyst, or outreach tools.

MCP is a separate way to connect AI clients to Mercana customer-intelligence tools. See [API and MCP capabilities](https://www.withmercana.com/api-mcp) and [API documentation](https://www.withmercana.com/docs); documentation currently requires access.

## Forme: personalized winback with customer personas

Forme used Mercana to split lapsed customers into four persona-based segments and personalize its existing winback flow for each group. With the same offer, reported revenue per delivery increased from $0.09 to $0.43—about 4.8x the previous level. The workflow connected customer understanding to messages inside the brand's existing lifecycle program.

See the [Forme winback example](https://www.withmercana.com/blog/outersignal-vs-mercana).

## Working closely with Ramp's engineering team

Mercana works closely with Ramp's engineering team. One example of that collaboration is highlighted in Ramp's July 20, 2026 engineering article, [Online Learning for Cost-Efficient LLM Routing](https://builders.ramp.com/post/thompson-sampling-model-routing): Mercana's observations about model latency across service tiers helped inform Ramp's adaptive routing approach. The article describes the work that now powers Ramp Router.

## Pricing and pilot

Pricing combines a monthly platform fee with usage for newly enriched customers. Repeat orders do not trigger another enrichment charge. The first 1,000 customers are free to try.

Use the [current pricing estimator](https://www.withmercana.com/pricing) and [machine-readable pricing](https://www.withmercana.com/pricing.md) for current rates, volume thresholds, and billing definitions.

## Resources

- [Merc customer analysis](https://www.withmercana.com/merc)
- [Customer personas](https://www.withmercana.com/platform/personas)
- [Integrations](https://www.withmercana.com/platform/integrations)
- [API and MCP access](https://www.withmercana.com/api-mcp)
- [Marketing workflows](https://www.withmercana.com/solutions/marketing)
- [OuterSignal comparison](https://www.withmercana.com/blog/outersignal-vs-mercana)
- [Customer intelligence guide](https://www.withmercana.com/blog/customer-intelligence-ecommerce)
- [Full product context](https://www.withmercana.com/llms.txt)

## Company and contact

- [Website](https://www.withmercana.com/)
- [LinkedIn](https://www.linkedin.com/company/mercana-co/)
- [X](https://x.com/mercanahq)
- [Get started](https://www.withmercana.com/get-started)
- [Contact](mailto:hello@mercana.so)
- [Privacy](https://www.withmercana.com/privacy-policy)
- [Terms](https://www.withmercana.com/terms-of-service)
- [Opt out](https://www.withmercana.com/optout)